Advertising on vehicles is quite commonplace these days. Taxis are a popular choice for ads and for obvious reasons too; taxis travel a lot and go to all kinds of places. They are also seen a lot by people who need to travel relatively short distances. Taxis stand in taxi ranks, one behind the other, in a kind of elongated billboard on wheels. Advertising on Taxi van Amsterdam naar Brussel works.
Buses are also popular as a medium for advertising. Buses have large flat sides where an advertiser can go wild. Being large the ads can be seen from long distances away, and as many people travel throughout cities on buses, the ads are seen regularly and by many different people.
Company vans are another popular choice for advertising. Like buses, they tend to have large flat sides that lend themselves well to being travelling billboards. Usually it’s the company who owns the van who has its own advertising on it.
Initially it used to be simply the company name and address with a phone number thrown in too. Now it can be all kinds of things, thanks to the relatively low cost of vehicle wraps, a computer-generated vinyl image that can be placed on a vehicle and that can be taken off again without damage to the paintwork.
Vehicle wraps have really revolutionised advertising on vehicles. It all started back in 1993 when a company called SuperGraphics wrapped a computer-generated vinyl image around a bus. The ad was for Crystal Pepsi and vehicle wraps were born.
This was a huge leap forward from the standard hand-painted signage that had been the only real option for vehicle advertising previously. Suddenly you could take real photographs and place them on cars, vans, buses and trucks, or whatever else you like.
Being able to remove the ads without damage to the vehicle paintwork was another huge advantage. In theory at least a van could have a different advert adorning its sides every day of the week.
Advertising on vehicles have become more and more adventurous and creative. Gone are the days when only the space was considered and what could be placed in it. Now advert designers look to the essential vehicle parts and often incorporate them into the image. This has an enormous appeal and works well.
You can see camera manufacturers using a wheel to simulate the camera lens. The effect can be quite striking. Bus wheels have even been used as human eyes with the eyelashes painted over the wheel arches. Worried looking smokers have been placed on the backs of buses so that the exhaust pipe belching smoke appears to be the cigarette; the message is of course to discourage smoking. Many more inventive ideas have been used for advertising on vehicles.
One quite ingenious idea is to make use of all the white vans on the road that do not carry advertising or a company logo. Their owners can be offered an incentive to carry advertising for other companies. This simple idea can offset the cost of running the vehicle while providing a very suitable mobile advert. Advertising on vehicles really works, and it seems to be here to stay.